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Online Guides

Does your business need:

• To provide something of value that your website visitors can physically take away: in other words, a downloadable guide?

• To dig deeply into the knowledge and expertise of your people and gather the information that your customers and prospects will find most valuable?

• To create compelling, well-written and memorable guides that reinforce your business’ specialist capability and offer real solutions to customer problems?

• Provide another stepping stone along the path to a decision maker choosing to do business with you?

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CASE STUDIES

View a case study of online guides in practice.

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Online Guides – Axelos
is a joint venture between Capita plc and the Government Cabinet Office, responsible for developing international best practice approaches such as PRINCE2 for project management and ITIL for IT Service Management. Metamorphic PR was asked to devise an integrated communications campaign to help promote one of AXELOS’ newest best practice approaches – RESILIA – aimed at improving organizations’ cyber resilience.
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