X

MEDIA RELATIONS - MY PARCEL DELIVERY

(now part of the MPD Group) is an e-commerce business providing online comparison and booking for delivery services aimed at consumers and small businesses.

Metamorphic PR began working with company during a period of accelerated growth through investment and was tasked with raising the profile of My Parcel Delivery among e-commerce businesses, the logistics sector and regional business community. We collaborated with an external marketing consultancy, creating a PR strategy and delivering PR activity during a 12-month period.

THE BRIEF/OBJECTIVES

  • To raise awareness and educate the small, e-commerce market about the importance of delivery
  • Encourage a shift to using online parcel comparison and booking
  • Demonstrate the savings potential
  • Show how My Parcel Delivery was investing in people, technology and new courier company relationships.

ACTIVITIES

  • Used regional business, specialist and national media relations activity that –
  • Associated the company with small business as well as consumer services
  • Created blog content to help make the website a useful information resource and improve search performance.

RESULTS

  • National media coverage in The Times, This is Money, Daily Telegraph
  • Widespread coverage in the regional and specialist media
  • Top two messages conveyed via the media coverage by volume and opportunities to see were “Supporting e-commerce” and “value for money” – in line with the communications objectives.
Show Buttons
Hide Buttons